Sometimes when consulting with clients, we find marketing pieces that need a little adjustment. For the most part, businesses come to us looking to build their brand and increase their name recognition as a leader in their field.
We agree this is important, but most of our clients don’t have the resources to invest millions of dollars in branding and name recognition, not to mention the time it takes for people to begin to recognize the brand and name of the business.
What sounds better — waiting around for people to start to associate the color fuchsia with your business (as with branding), or placing an advertisement in a print magazine with a free offer for people to call a 24 hour free recorded message where the phone system captures caller information, so you generate steady, automated leads for your follow up?
Option number two sounds a whole lot better to us too.
Need Immediate Results?
Most businesses want it now, so that’s why Four Step Marketing offers our media design services that focus in on two specialized areas.
- Accountability – Four Step Marketing believes that every piece of media advertising must have accountability. We achieve accountability through tracking that gives you the power to monitor your return on investment on your media advertising. In other words, you’ll know which of your media ads bring in the highest returns and which ones fail to convert at all.
- Action – Instead of focusing just on the branding of your business, we really focus in on your unique selling proposition and free offer. By providing your free offer in media, you generate leads and your unique selling proposition converts those leads and sales
The best way to learn whether our media design services are for you is to give us a call. Just pick up the phone and call us toll free at # for your free no obligation 30 minute consultation.